Good sales strategy

Airman Jones was assigned to the induction center, where he advised
new recruits about their government benefits, especially their GI
insurance.

It wasn’t long before Captain Smith noticed that Airman Jones was
having a staggeringly high success-rate, selling insurance to nearly
100% of the recruits he advised. Rather than asking him about this,
the Captain stood at the back of the room and listened to Jones’ sales
pitch.

Jones explained the basics of GI Insurance to the new recruits, and
then said, “If you are killed in a battle and have a GI Insurance, the
government has to pay $200,000 to your beneficiaries. But, if you don’t
have a GI insurance and get killed in the battle, the government only
has to pay a maximum of $6000.”

“Now,” he concluded, “which group do YOU think they are going to send
into battle first?”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.